This week on the Scale Your Small Business Podcast with Jillian Flodstrom, Jillian is answering the question: “how do I give back to my business?” Often, entrepreneurs may have an aversion to posting about giving back on social media out of fear of being misinterpreted and coming off as shallow. But in reality, there is a lot that goes on behind the scenes that should be praised and replicated. Let’s talk about some ways you can start doing just that.
First, offer your services to the community. There are lots of ways you can do this–you can give back monetary donations, volunteer your time, or volunteer your employees time and pay them for it. In many ways, volunteering is more valuable, in that you are connecting with your community in relation to something you’re passionate about. Allowing your employees to volunteer and get paid is a win-win. Your community gets the benefit of volunteers and your employees get to feel good about what they’re doing while still getting paid.
Secondly, consider signing up for events as a company. It could be as small as picking up trash along the road, or as large as a fundraising event like a fun-run. The point is, you’re building a closer relationship with your team and the community you work in and serve.
Third, allow local nonprofits and charities to advertise in your business. This could be as simple as a poster in your window, or putting a Toys for Tots box in your lobby. Something that you know is going to make an impact that you have the resources to provide your community. Fundraise with and for these organizations and encourage other businesses in your community to do the same.
You’d be surprised at how much help these organizations could use, so rallying around them is always a good thing.
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